Sabtu, 29 Januari 2011

[Y337.Ebook] Get Free Ebook The Art of Photoshop for Digital Photographers, by Daniel Giordan

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The Art of Photoshop for Digital Photographers, by Daniel Giordan

The Art of Photoshop for Digital Photographers, by Daniel Giordan



The Art of Photoshop for Digital Photographers, by Daniel Giordan

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The Art of Photoshop for Digital Photographers, by Daniel Giordan

Experience the highly visual format of the Art of Photoshop: Digital Photography Workshop and learn how to take good source photos and transform them into display-quality digital works of art with visual effects used in Adobe Photoshop. Using the beauty of the Tuscan region of Italy as a backdrop, author and artist/photographer Daniel Giordan, will take you through the steps of how to capture good source materials, how to explore the artistic effect of those images, and how to turn those explorations into richly layered and visually complex artwork using the tools available in Photoshop. This is your chance to look over the author's shoulder as he guides you through a process of creative exploration through which he creates 10 artistic montages.�

  • Sales Rank: #2561620 in Books
  • Brand: Brand: Sams
  • Published on: 2005-09-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.06" h x .61" w x 8.00" l, 1.40 pounds
  • Binding: Paperback
  • 288 pages
Features
  • Used Book in Good Condition

From the Back Cover
Experience the highly visual format of the Art of Photoshop: Digital Photography Workshop and learn how to take good source photos and transform them into display-quality digital works of art with visual effects used in Adobe Photoshop. Using the beauty of the Tuscan region of Italy as a backdrop, author and artist/photographer Daniel Giordan, will take you through the steps of how to capture good source materials, how to explore the artistic effect of those images, and how to turn those explorations into richly layered and visually complex artwork using the tools available in Photoshop. This is your chance to look over the author's shoulder as he guides you through a process of creative exploration through which he creates 10 artistic montages.�

About the Author
Daniel Giordan is an artist, photographer, and creative professional who takes pride in sharing his passion for digital design with those eager to create digital art. Trained as a traditional artist, Dan made the shift to digital art in 1995 and has worked since then to translate his organic, hands-on aesthetic to the digital domain. He has written three books for Que and Sams: Art of Photoshop, How to Use Photoshop 7, and How to Use Photoshop CS. When he isn't pushing pixels, Dan works as the Creative Director for AOL Web Properties directing the design efforts for such entities as Netscape, CompuServe, AIM, and others.

Excerpt. � Reprinted by permission. All rights reserved.
IntroductionIntroduction

There's an old saying that "Sometimes the worst thing in the world is to get what you want." This just might be the case with the Art of Photoshop books as they continue to grow in complexity, detail, and nuance with each new volume. And yet, I guess I wouldn't have it any other way. I consider dynamic imagery and compelling source material to be requisites for any design book.

When I started writing, my books were straightforward text-based volumes with the occasional screen shot. The layouts were done by someone else and the images were scavenged from whatever royalty-free stock photo house we could find. As I continued writing, things slowly began to change. I started taking my own photos for the How to Use Photoshop books, and took control of the layout with Art of Photoshop. With this book, I've added a new thematic variable that I hope results in a cohesive volume that is even more instructive and informative—Tuscany.

Initially, this book presents itself as a digital photography travel book, drawing its inspiration and photo resources from the Tuscan region of Italy. In addition to featuring the images I shot during a photo trek through the area, the book also includes stories and commentary about how the images were captured, technical challenges, and overall aesthetic impressions. Thus, the book you're holding is an instruction guide for how to capture digital images, an inspiration for what to shoot, and a behind-the-scenes commentary on how the general impressions of a region translated into tangible digital images.

All the images in this book were captured with a Nikon D2H digital SLR camera and a wide range of external lenses. I used a Manfrotto Carbon Fiber tripod, an electronic cable release, and a host of various filters and attachments.

I mention this so that readers will have a point of reference regarding the equipment used to create the images in this book. Users who don't have an SLR camera, tripod, or other accessories mentioned here will experience different results, although the basic photographic principles are the same regardless of what equipment is used. As mentioned elsewhere in the book, my suggestion is that you use a digital SLR as a bare minimum, along with a stable camera support and cable release. This combination will allow you to follow most of the procedures outlined in the upcoming chapters.

Each image that appears in the book is accompanied by a profile of how it was created. Specifically, it lists the camera used, f-stop, shutter speed, and focal length. Occasionally, I used exposure compensation on an image, and this data is listed as well, using an "EV" designation followed by a positive or negative compensation value. In addition, all images were captured at ISO 200 to ensure optimum resolution detail, except as otherwise noted.

This book is also about Photoshop. Although the first part of the book looks at how to take a good picture, the second part features explorations that show you how to bring those images into Photoshop and push things further. Some of the explorations teach alternative photo techniques such as cyanotypes and hand coloring, while others are more artistic and painterly. Part 2, "Photoshop Explorations," is not exhaustive by any means, but it does provide a solid base for how you can transform a photograph into a digital design.

The final part, "Gallery," presents my own vision for exploring and interpreting the Tuscan region. It presents a suite of eight finished works, along with step-by-step details for how they were created, following the familiar format of the original Art of Photoshop book.

If you want to follow along with the steps in the presentations, you can download low-resolution copies of all the source images used in the projects (low-resolution versions of the finished art are also available) from http://www.artofphotoshop.com.

The result is a book that provides a glimpse into my impressions of the Tuscan region and how those impressions were channeled and molded into finished works of art. It should serve as an example and inspiration for how you approach your own work and the external world as you experience it through your camera's viewfinder.


� Copyright Pearson Education. All rights reserved.

Most helpful customer reviews

17 of 21 people found the following review helpful.
Split Personality
By Conrad J. Obregon
I was really excited when I first looked at this book. I regularly complain that many ostensible photography manuals are really picture books that have had some language added to make them look like photography instruction books. Here was a book that had plenty of beautiful pictures of Tuscany that were really used as a framework for instruction. Then I discovered the book's split personality.

The first part of the book is aimed at beginning to intermediate serious photographers. Using the author's own digital pictures, Giordan explained the basics of photography, including exposure, focus and composition. The pictures were not only lovely, but they were tied to the text so that they illuminated the teaching points. Giordan has a tendency to photograph details rather than the big picture, but perhaps that's also a useful lesson to learn. He also seems willing to tolerate over-exposed skies to get shadow details. But he passed my litmus test for any book maintaining it's about digital photography by explaining the use of the histogram, blinkies and even the zone system.

Unfortunately, he also put out some wrong information. For example, he states that digital cameras achieve exposure compensation by adjusting ISO ratings and so one should shoot in manual mode if one expected to compensate exposure. But that's certainly not true of the Nikon D2H, which Giordan used for the pictures in this book, or any other digital camera I know. Most digital cameras compensate with the aperture when you are in shutter mode and the shutter speed when you are in aperture mode. Moreover, while the author acknowledges that an important role of lenses of different focal lengths is to adjust perspective, he also preserves the old myth that depth of field is a function of focal length.

Still, even with inaccuracies like that, this book looked like a four-star book. Then the second section came along. It deals with the use of Photoshop and is aimed at very experienced users of the software rather than the beginning to intermediate audience of the first section. Here was an ideal opportunity to use the photographs of Tuscany to show how to control exposure, lighting and color with the basics of Photoshop. Instead he chose to use some very advanced techniques to create pictures that were far removed from the basics of digital processing. For example, in a chapter telling how to use Photoshop while preserving the photographic nature of the image, he shows how to simulate twilight or do the equivalent of hand coloring of photographs.

In the following chapter he explains how to modify images so they look like paintings or drawings. He finishes up with detailed descriptions of how he manipulated certain photographs to make them look like they weren't photographs.

I tried to put aside the philosophy that one should capitalize on the nature of photography when using Photoshop. I downloaded images from the companion website and tried to follow along with the author's description of how he was manipulating the pictures. I consider myself an experienced Photoshop user, but often the instructions were too sketchy or ambiguous for me to follow on a first try, and sometimes after several tries, I still couldn't follow Giordan's instructions.

This book had the potential to be really effective by taking a different approach to photography instruction. Unfortunately, the first part is filled with a few landmines and the second part is only for the most experienced Photoshop users for whom the first part might prove too simplistic.

6 of 7 people found the following review helpful.
Most beautiful Photoshop book ever!
By D'Lynn Waldron, PhD
This is the most beautiful Photoshop book I have ever seen.

Daniel Giordan has always been my favorite Photoshop author for his clarity and organization, and with this book he brings together his Photoshop expertise, his skills as a digital photographer, his art school training in traditional media, and his love of the land of his ancestors, Italy. He traveled through Tuscany taking photos.

He then created a book to instruct and inspire the digital photographer and he also shares with the reader the pleasures of traveling through Tuscany.

This book taught me new techniques to use in Photoshop and reminded me of things I had been neglecting that will optimize my digital photography, such as having my camera display histograms and using an off-camera shutter release when I am using a tripod to eliminate the camera movement from pressing a shutter button.

The design team is to be praised for creating a book design that is in itself an aesthetic pleasure. Daniel Giordan designed the cover and a David Giordan is listed as a designer of the interior.

This book makes the perfect gift for a photographer who uses Photoshop. A really great gift would include a holiday in Italy because after reading this book and looking at the marvelous variety of beautiful subjects, you will certainly want to take your own trip through Tuscany.

6 of 7 people found the following review helpful.
Another Fantastic Guide
By Melissa Naiman
One of the things I loved most about The Art of Photoshop was the detailed descriptions of the many intricate (and not-so-intuitive) features of Photoshop. The Art of Photoshop for Digital Photographers follows this same pattern, offering explanations of camera settings (f-stop, aperture, etc) and moving on to advanced editing/artistic techniques. The entire book revolves around the philosophy that while Photoshop can be used to make a mediocre picture good the artist can use Photoshop to make a fantastic photo better. This book seemed very personal; Giordan mixes stories from his travels in Tuscany with technical information, making this book an easier read than the Art of Photoshop.

In this version the stock photos are available to play with before one goes out and shoots their masterpiece :).

So once again detailed explanations leave the reader more empowered in front of the monitor. If you are looking for an easy, fast, quick, commercial guide, this is not the book for you. However, if you are interested in creation rather than imitation, you will be very pleased with this purchase.

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[N215.Ebook] Ebook Today Will Be Different, by Maria Semple

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Today Will Be Different, by Maria Semple

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Today Will Be Different, by Maria Semple

* Instant New York Times Bestseller *

Named a Notable Book of 2016 by the Washington Post, one of Amazon's Top 100 Books of the Year, one of New York Times Book Review's 100 Notable Books, one of The Guardian's Best Books of 2016, one of NPR's Best Books of 2016, a Must-Read Book of 2016 by PopSugar, one of EW's 20 Best Books of 2016, one of Glamour's Top Ten Books of the Year, and one of Kirkus Reviews' "Best 100 Fiction Books of 2016"

A brilliant novel from the author of Where'd You Go, Bernadette, about a day in the life of Eleanor Flood, forced to abandon her small ambitions and awake to a strange, new future.

Eleanor knows she's a mess. But today, she will tackle the little things. She will shower and get dressed. She will have her poetry and yoga lessons after dropping off her son, Timby. She won't swear. She will initiate sex with her husband, Joe. But before she can put her modest plan into action-life happens. Today, it turns out, is the day Timby has decided to fake sick to weasel his way into his mother's company. It's also the day Joe has chosen to tell his office-but not Eleanor-that he's on vacation. Just when it seems like things can't go more awry, an encounter with a former colleague produces a graphic memoir whose dramatic tale threatens to reveal a buried family secret.

TODAY WILL BE DIFFERENT is a hilarious, heart-filled story about reinvention, sisterhood, and how sometimes it takes facing up to our former selves to truly begin living.

  • Sales Rank: #7567 in eBooks
  • Published on: 2016-10-04
  • Released on: 2016-10-04
  • Format: Kindle eBook

Amazon.com Review
An Amazon Best Book of October 2016: Maria Semple returns to the Seattle of her debut novel Where’d You Go, Bernadette?, this time with the protagonist Eleanor Flood, a status-conscious transplant who vows on page one that Today will be different. Spoiler alert: not really... at least not in the way that she thinks. Semple’s greatest asset as a writer is her charm, and her many fans—myself included—would gladly follow her wherever she will lead us. Semple’s spot-on eye for the telling, quirky detail and her sense of humor are enough to carry a novel, but in Today Will Be Different she introduces a few weightier strands to the story that could signal more depth to come in future novels. It’s fun to read Maria Semple’s books, and it’s fun to imagine where she’ll take us next. --Chris Schluep, The Amazon Book Review

Review
Today will be different, Eleanor Flood tells herself, and oh baby hang on for a wild ride that's like nothing Eleanor sees coming. In this brilliant depiction of a woman hanging on by her fingernails, Maria Semple delivers a perfect panic of a day on which the barely tolerable, muddle-through-it desperation that so many of us have known at one time or another suddenly erupts with life-shattering force. Can an existential crisis make us laugh? Such is Semple's talent that this one does, without losing any of the punch or gravity of the hardest kinds of lived experience -- Ben Fountain, author of BRIEF ENCOUNTERS WITH CHE GUEVARA

About the Author
Maria Semple's first novel, This One Is Mine, was set in Los Angeles, where she also wrote for television shows including Arrested Development, Mad About You, and Ellen. She escaped from Los Angeles and lives with her family in Seattle, where her second novel, national bestseller Where'd You Go, Bernadette, took place.

Most helpful customer reviews

228 of 249 people found the following review helpful.
Maybe the next chapter will be different
By PeanutsMommy
By Chapter 3 I was ready to quit. But I kept thinking it would get better. Another Chapter or two and I started skimming. Then I slowed down again thinking maybe I was missing what makes this book so funny and wonderful and worthy of all these good reviews. I don't understand.
I never quite understood how old Timby (?? The story of how he got his name is ridiculous) is, but maybe I just missed it...
The writing style - going from first person, to third person in the ungodly extended flashbacks, back to first person, seemed awkward. But even more than that, I just found Eleanor unlikeable, and unrelatable (which is particularly odd because I suspect that I am roughly her age, with a similar once-amazing-now-stalled career, and mommy to an elementary-age child). I couldn't imagine myself taking ANY of the actions she takes. It just came across as forced and farcical. I wanted to badly to like this since the concept seemed great, but I just can't recommend this one.

23 of 24 people found the following review helpful.
Fans of Where Are You, Bernadette? will be disappointed
By Irak
Mildly entertaining, but not anywhere near as good of a book as the author's previous effort, "Where Are You, Bernadette?" The main character was more annoying than amusing, and I was quite tired of her by the end of the book.

20 of 21 people found the following review helpful.
Ohh.awful
By B.Fair
I loved Bernadette and for that reason I disregarded the Amazon reviews of this book I should have heeded the reviews. I quit reading half-way through. Ooh, it was just awful.

See all 550 customer reviews...

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Jumat, 28 Januari 2011

[Z222.Ebook] Ebook Download The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, by Marc Levinson

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The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, by Marc Levinson

In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.

Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.

But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.

Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.

  • Sales Rank: #255753 in Books
  • Brand: Brand: Princeton University Press
  • Published on: 2008-01-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x 1.00" l, 1.23 pounds
  • Binding: Paperback
  • 400 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
A book about the history of the shipping container? At first, one has to wonder why. (An eventuality not lost on the author, who muses "What is it about the container that is so important? Surely not the thing itself...the standard container has all the romance of a tin can.") The catch, though, is that Levinson, an economist, "treats containerization not as shipping news, but as a development that has sweeping consequences for workers and consumers all around the globe." That latter statement drives this book, which is about the economic ramifications of the shipping container-from the closing of traditional (and antiquated) ports to the rise of Asia as the world's preeminent provider of inexpensive consumer goods (distributed, naturally, using mammoth shipping containers). Levinson maintains his focus on the economics of shipping vast quantities of merchandise, organizing the book into snappy, thematic chapters on different facets of shipping ("The Trucker," and "Union Disunion," for instance), an approach that lends itself well to spot-reading. Throughout, the writing is clean-more informal than rigidly academic (union boss Teddy Gleason is "a voluble Irishman born hard by the New York docks")-making the book suitable for casual readers as well as students looking for a different take on the evolution of 20th-century world economics.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
Winner of the 2007 Anderson Medal, Society for Nautical Research
Winner of the 2007 Bronze Medal in Finance/Investment/Economics, Independent Publisher Book Awards
Shortlisted for the 2006 Financial Times/Goldman Sachs Business Book of the Year
Honorable Mention for the 2006 John Lyman Book Award, Science and Technology category, North American Society for Ocean History
One of Financial Times (FT.com) Best Business Books of 2013 (chosen by guest critic Bill Gates, Chairman of Microsoft)

"One of the most significant, yet least noticed, economic developments of the last few decades [was] the transformation of international shipping. . . . The idea of containerization was simple: to move trailer-size loads of goods seamlessly among trucks, trains and ships, without breaking bulk. . . . Along the way, even the most foresighted people made mistakes and lost millions. . . . [A] classic tale of trial and error, and of creative destruction."--Virginia Postrel, The New York Times [See full review http://bit.do/Box-NYT-Postrel]

"Marc Levinson's concern is business history on a grand scale. He tells a moral tale. There are villains ... and there is one larger than life hero: Malcom McLean. . . . Levinson has produced a fascinating exposition of the romance of the steel container. I'll never look at a truck in the same way again."--Howard Davies, The Times (UK)

"Like much of today's international cargo, Marc Levinson's The Box arrives 'just in time.'. . . It is a tribute to the box itself that far-off places matter so much to us now: It has eased trade, sped up delivery, lowered prices and widened the offering of goods everywhere. Not bad for something so simple and self-contained."--Tim W. Ferguson, The Wall Street Journal

"[A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the container has been woefully underappreciated. . . . [T]he story he tells is that of a classic disruptive technology: the world worked in one fashion before the container came onto the scene, and in a completely different fashion after it took hold."--Joe Nocera, The New York Times [See full review http://bit.do/Box-NYT-Nocera]

"Mr Levinson. . . . makes a strong case that it was McLean's thinking that led to modern-day containerisation. It altered the economics of shipping and with that the flow of world trade. Without the container, there would be no globalization."--The Economist [See full review http://bit.do/Box-Economist]

"A fascinating new book. . . . [I]t shows vividly how resistance to technological change caused shipping movements to migrate away from the Hudson river to other East Coast ports."--Management Today [See full review http://bit.do/Box-MT]

"Marc Levinson's The Box . . . illustrates clearly how great risks are taken by entrepreneurs when entrenched interests and government regulators conspire against them. Even after these opponents are dispatched, technological and economic uncertainty plague the entrepreneur just as much as the vaunted 'first-mover advantage' blesses him, perhaps more. The story of the shipping container is the story of the opponents of innovation."--Chris Berg, Institute of Public Affairs Review

"International trade . . . owes its exponential growth to something utterly ordinary and overlooked, says author Marc Levinson: the metal shipping container.... The Box makes a strong argument. . . . Levinson . . . spins yarns of the men who fought to retain the old On the Waterfront ways and of those who made the box ubiquitous."--Michael Arndt, BusinessWeek [See full review http://bit.do/Box-BW-Arndt]

"[An] enlightening new history. . . . [The shipping container] was the real-world equivalent of the Internet revolution."--Justin Fox, Fortune [See full review http://bit.do/Box-Fortune-Fox]

"Marc Levinson's The Box is . . . broad-ranging and . . . readable. It describes not just the amazing course of the container-ship phenomenon but the turmoil of human affairs in its wake."--Bob Simmons, The Seattle Times [See full review http://bit.do/Box-ST-Simmons]

"Author and economist Marc Levinson recounts the little-known story of how the humble shipping container has revolutionized world commerce. He tells his tale using just the right blend of hard economic data and human interest. . . . Mr. Levinson's elegant weave of transportation economics, innovation, and geography is economic history at its accessible best."--David K. Hurst, Strategy + Business [See full review http://bit.do/TheBox-Strategy-Hurst]

"This well-researched and highly readable book about the ubiquitous containers that carry so much of the world's freight will no doubt surprise most readers with its description of the immensity of the impact this simple rectangular steel box has had on global and regional economics, employment, labor relations, and the environment. . . . The Box makes for an excellent primer on innovation, risk taking, and strategic thinking. It's also a thoroughly good read."--Craig B. Grossgart, Taiwan Business Topics

"The ubiquitous shipping container . . . as Mark Levinson's multilayered study shows . . . has transformed the global economy."--The Australian

"By artfully weaving together the nuts and bolts of what happened at which port with the grand sweep of economic history, Levinson has produced a marvelous read for anyone who cares about how the interconnected world economy came to be."--Neil Irwin, Washington Post

"Here's another item we see every day that had a revolutionary effect. The shipping container didn't just rearrange the shipping industry, or make winners of some ports (Seattle and Tacoma among them). It changed the dynamics and economics of where goods are made and shipped to."--Bill Virgin, Seattle Post-Intelligencer

"Excellent."--J Bradford DeLong, The Edge Financial Daily

"An engrossing read. . . . The book is well written, with detailed notes and an index. I found it absorbing and informative from the first page."--Sydney Morning Herald

"A fascinating history of the shipping container."--Richard N. Cooper, Foreign Affairs [See full review http://bit.do/TheBox-FE-Cooper]

"For sheer originality . . . [this book] by Marc Levinson, is hard to beat. The Box explains how the modern era of globalization was made possible, not by politicians agreeing to cut trade tariffs and quotas, but by the humble shipping container."--David Smith, The Sunday Times (London)

"Ingenious analysis of the phenomenon of containerism."--Stefan Stern, Financial Times [See full review http://bit.do/TheBox-FT-Stern]

"This is a smoothly written history of the ocean shipping container. . . . Marc Levinson turns it into a fascinating economic history of the last 50 years that helps us to understand globalization and industrial growth in North America."--Harvey Schachter, Globe and Mail

"This is an ingenious analysis of containerization--a process that, Levinson argues, in fact made globalization possible."--Business Voice

"Using a blend of hard economic data and financial projections, combined with human interest, Levinson manages to provide insights into a revolution that changed transport forever and transformed world trade."--Leon Gettler, The Age [See full review http://bit.do/TheBox-Age-Gettler]

"There is much to like about Marc Levinson's recent book, The Box. . . . Levinson uses rich detail, a combination of archival and anecdotal data to build his story, and is constantly moving across levels of observation. . . . And the story of the box is a very good read."--Administrative Science Quarterly

"A lively and entertaining history of the shipping container. . . . The Box does a fine job of demonstrating how exciting the container industry is, and how much economists stand to lose by ignoring it."--William Sjostrom, EH.Net [See full review http://bit.do/TheBox-EH-Sjostrom]

"The Box is highly recommended for anyone with an interest in understanding the emergence of our contemporary 'globalized' world economy."--Pierre Desrochers, Independent Review [See full review http://bit.do/TheBox-IndReview-Desrochers]

"[T]he insights the book provides make it a worthwhile read for anyone interested in how international trade in goods has evolved over the last 50 years."--Meredith A. Crowley, World Trade Review

"The Box reveals the subject to be interesting and powerful, shedding light on all kinds of issues, from the role of trade unions to the Vietnam War."--NUMAST Telegraph

From the Back Cover

"The continuous decline of ocean shipping costs in the last 40 years is rarely credited for the growth of global trade in contemporary literature. Don't miss this amazing history."--George Stalk, Boston Consulting Group and author of Surviving the China Riptide

"An excellent piece of work."--Bruce Nelson, Dartmouth College

"This book is dynamite. The experts who tell you the transistor and microchips changed the world are off base. The ugly, unglamorous, little-noticed shipping container has changed the world. Without it, there would be no globalization, no Wal-Mart, maybe even no high-tech. And what looks like low-tech is in fact a breathtaking technological innovation. Marc Levinson's sparkling and authoritative story is great fun to read, but it is spectacular economic history as well."--Peter L. Bernstein, author of Against the Gods: The Remarkable Story of Risk

"Fascinating, informative, wonderfully historicized. This is a terrific untold story."--Nelson Lichtenstein, University of California, Santa Barbara, and editor of Wal-Mart: the Face of Twenty-First Century Capitalism

"The adoption of the modern shipping container may be a close second to the Internet in the way it has changed our lives. It has made products from every corner of the world commonplace and accessible everywhere. It has dramatically cut the cost of transportation and thereby made outsourcing a significant issue. It has transformed the world's port cities, and more. This book, very nicely written, makes a fascinating set of true stories of an apparently mundane subject, and dramatically illustrates how simple innovations can transform our lives."--William Baumol, Director, Berkley Center for Entrepreneurial Studies, author of The Free-Market Innovation Machine

Most helpful customer reviews

16 of 17 people found the following review helpful.
Didn't Really Deliver
By Andy in Washington
Shipping is always a subject that has fascinated me-from the Phoenicians to the Dutch and the Americans, the history of the world is the history of shipping. I had high hopes for this book, because I thought containerized shipping was one of the major technologies of the 20th century. Unfortunately, the book came up a little short.

=== The Good Stuff ===

* Marc Levinson takes a stab at a rather complex topic, and in some areas does quite well. The introduction of containerized shipping is also the death knell for powerful longshoremen's unions; the need for huge capital investments in port facilities, something that was always an afterthought; and the need to change the way just about every company does business.

* The author also does a reasonable job of describing the changes brought upon the world by the growth of the shipping container. Freight rates fell, which changed the way business was done in the world. But there were also changes in waterfront neighborhoods, creations of entirely new cities, and the decay and decline of what had always been major seaports.

* Malcolm Mclean, the founder of SeaLand, is profiled in this book, and he comes across as a interesting, if somewhat unfamiliar character. I definitely got a feel for his risk-taking, betting his company numerous times on what were little more than hunches about how shipping should work. There is also brief profiles of a few labor leaders, and their futile struggles to delay the loss of jobs to automated material handling in ports.

=== The Not-So-Good Stuff ===

* While Mclean is profiled, I never really got a feel for the man. He stays aloof throughout the book, although his accomplishments and strategies are discussed numerous times.

* The book repeats itself quite a bit. As an example, the text must have stated 25 times that there are few useable records of shipping costs prior to 1980. OK, I got the point. And while on the subject, surely there are ways of estimating these.

* I am a bit of a geek, and was hoping for more insight on how the system really works. Who tracks all the containers? Who owns them, and how are they paid. How exactly does the process work by which a container is picked up by a truck at a factory, shipped by rail, loaded on a ship, shipped again by rail, and finally delivered by truck. Who manages the whole flow? How are the containers tracked? Is this what logistics companies do? Does it cost extra for your container to be safely in the hold rather than deck cargo? None of these types of topics were even hinted at, a major disappointment for me.

=== Summary ===

The book was OK, but came up short in my opinion. There was so much more I would have liked to know about how containerized shipping really works, none of which was included. The book is more a history of how port facilities were planned and developed to support containers, with some analysis of the global effects of this technology. If you are interested in how shipping and globalization influence each other, this is not a bad book. If you are mostly interested in how containers actually travel, you will be disappointed.

12 of 12 people found the following review helpful.
A fascinating and compelling hypothesis
By T. Graczewski
Like most inhabitants of earth, I never gave much thought to intermodal shipping. It wasn't until I served as an economic development officer in southern Afghanistan and began looking into ways we could more efficiently export the high value fruits and nuts grown locally to the lucrative markets of the Middle East that I discovered "the box": the ubiquitous forty-foot container we've all seen on tractor trailer chassis, cargo ships and holding yards. On Kandahar Airfield, where I was stationed for a year, these containers were everywhere; literally thousands of them, double stacked in lines a half mile long, most serving as temporary warehouses while waiting for a way out of Afghanistan.

As director of strategy and corporate development for a leading Silicon Valley software company, I also happen to be interested in disruptive technologies and business concepts, innovations that totally remake or create industries, the type of stuff that Harvard Business School's Clayton Christensen often writes about. Thus, Marc Levinson's "The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger," was the perfect book for me and, as it turned out, one of the most enjoyable, enlightening reads I've had all year.

In short, Levinson argues that containerization, which was introduced by the transportation pioneer Malcolm McLean in the early 1950s, did more than lower the cost of shipping. It fundamentally changed the world economy. And it did so in several ways.

First, it redefined the meaning of a port city. In the era of break bulk shipping, all-purpose cargo ships that are manually (and slowly and expensively) loaded and unloaded by longshoremen, it made sense to have manufacturing close to the docks to save on transportation costs. Once the container began to dominate shipping, the only purpose of a port was to load and unload containers as rapidly as possible using labor saving cranes. Associated industries like light manufacturing, insurance, freight forwarding and other services, once co-located with the docks, were no longer relevant to the waterfront. Such a change spelled the end of shipping as a major operation in numerous traditional port cities, from Baltimore and San Francisco to Liverpool and London. In the busiest port in the US, New York City, the massive new container facility operation across the harbor at Newark and Elizabeth wiped out the long established docks of Brooklyn and Manhattan with a suddenness that shocked politicians, labor bosses and shippers, alike.

'The primary reason for this change is that the container turned shipping into a capital intensive industry that thrived on economies of scale, making the once sleepy shipping industry look a lot like the hyper competitive US railroads of the 1850s. In the break bulk era, dockside labor accounted for the major part of operational costs and the expense of overland transportation made numerous port city venues necessary. The economics of the container ship, requiring regular debt payments to finance their construction and only earning revenue while underway, dictated that fewer ports were visited and more cargo was loaded at each. Suddenly, small port cities like Mobile and Tampa were simply passed by, devastating the local longshoremen unions and others reliant on the shipping industry. Meanwhile, upstart ports like Oakland, Singapore and Felixstowe in the UK emerged as major container shipping terminals.

Second, it changed the geography of global manufacturing. The efficiencies of container shipping reduced transportation costs so dramatically that they no longer figured significantly influenced end user prices, whereas in the break bulk days the cost of transoceanic shipping acted as a double digit tariff on imported goods. Suddenly, it made economic sense to relocate manufacturing facilities in distant, low labor cost countries and simply ship the goods halfway around the world in container ships.

Third, the economic revolution of the container was slow in coming. The real revolution didn't happen until the shippers (i.e. the makers of TVs, refrigerators, etc.) centralized operations and began to take advantage of container efficiencies, which also really weren't available until deregulation opened up opportunities for big shippers to save with long term contracts and steep bulk shipping discounts. Process innovations like Toyota's "just in time" supply chain, which gained popularity in the early 1980s, saw large corporations invest unprecedented time and energy to improve their logistics operations. Levinson writes that by the time the container dominated transoceanic shipping -- over 80% of all goods traveling by container -- the vast majority of cargo were not finished consumer goods but rather "intermediate goods," parts and supplies used for final manufacturing.

Several additional themes emerge from "The Box." One is that organized labor and government regulation, no matter how well meaning, are often the most powerful inhibiters to business innovation, which comes with an enormous price tag that is ultimately passed on to consumers in the form of higher prices for inferior goods. Next, few people present at the creation ever "get" (and profit from) the full affect of sweeping change that new technologies and processes like intermodal shipping. Unions failed to appreciate its potential impact and suffered dearly because of it. It took governments decades to figure out that they shouldn't be in the port management business and leave the extensive capital outlays to private investors. And most private sector investors were wrong about the speed at which the container would alter the economics of international shipping. RJ Reynolds foray into the business through the acquisition of McLean's Sea Land ended in disappointment for everyone, their shareholders foremost among them. And even McLean himself, the godfather of the container and a man lionized by Levinson, got the container very wrong on several occasions, including the 1980s bankruptcy of his acquired US Lines, which sought to establish a round-the-world container transportation route. Most intriguingly, those that did profit from the revolution, such as Hong Kong-based Evergreen and Denmark-based Maersk Lines, were no early movers or bleeding edge innovators. Indeed, they didn't get into the container shipping business until the 1970s.

As fascinating and compelling as the argument presented in "The Box" may be, it is only a hypothesis. Levinson has almost NO quantitative evidence to defend his claims. There are very few graphs and data tables in this book, although one gets the distinct impression it was not for lack of trying on Levinson's part. "The technical problems involved in measuring shipping rates during the 1960s and 1970s are so great that reliable measures of the container's price impact are unlikely to be developed," he glumly concludes.

I loved this book. You may, too, if you find the basic themes interesting -- innovation, globalization, and market disruption.

1 of 1 people found the following review helpful.
Tells about the details AND the big picture.
By Martin R. Goss
I first heard mention of this book on radio station KCRW a few months before finally getting around to ordering a copy, and I wasn't disappointed.

The Box is basically the story of a man who put 2 and 2 together and ended up becoming the one person most responsible for containerizing the shipping, trucking, and railroad industries. We are told of how Malcom McLean, president of a trucking company with no maritime experience, not only understood the barriers to cost-effective shipping, but figured out a way to overcome them.

Like Edison and Ford before him, McLean envisioned an interconnected system: he saw the forest and not just the trees. Containers were around for decades before McLean got into the act, but once he did, the product and the industry were never the same again.

We are also given thorough explanations of how the heads of the container shipping industry had to write the rules on the economics and mathematical balancing acts which had to be learned from experience in order to keep the initial experiments from being total failures.

An excellent book for reminding innovators that being a pioneer isn't always an easy feat.

See all 212 customer reviews...

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[Q423.Ebook] Download The View From The Bottom, by JanJan Untamed

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The View From The Bottom, by JanJan Untamed

What are you doing Truly? I ask myself again as I try to figure out the fancy shower. You are getting this money. Then, why are you hiding in the bathroom? I'm hiding from him. The blonde. I'm not sure if I want him to watch me fuck his friend. I'm not sure if I want him to see me like this. Shake it off bitch. This is no time to catch a conscience. This is no time to catch a case of the shame. Don't be stupid, he met you like this. If you weren't like this, you wouldn't be here right now. You are the entertainment. These are business hours and you are good at your job. So shake it the fuck off. Why didn't I just get on the train and go home? I have ten thousand reasons in my bag. A deal is a deal and it's not like I haven't been here a hundred times before. Do it, don't do it, do it, don't do it, and I end up doing it anyway.

I pat my face dry with a towel that is softer than my bed at home. I stand in the mirror and stare at myself. I take in my drunk looking red eyes, my wild afro, and the slutty red lipstick. You are a fucking loser. But you're winning tonight baby.

Debut stand alone novel by breakout author JanJan Untamed. No endless parts. Reader discretion is advised. All rights reserved.

  • Sales Rank: #47646 in eBooks
  • Published on: 2016-08-20
  • Released on: 2016-08-20
  • Format: Kindle eBook

Most helpful customer reviews

6 of 6 people found the following review helpful.
Surprisingly Good ....
By Amazon Customer
This book was recommended to me by a Facebook page of an author I follow. I read the story synopsis and didn't know if I would like it due to the urban element to it described by some of the reviews. I am not into the"hard core" urban stories but I like read to stories with alpha males and the feisty women they get with. Truly had a very hard and tragic childhood and the relationship with her twin sister was complicated. I am glad their stories were different and befitting of them both. I liked how she would get in Bannon's sh*t when she was pissed with him about things he did and I loved how they loved each other through all their baggage and issues. She had a good heart and was about taking care of her family, even her trifling ass sister.

Bannon, my man, I loved him because he was handsome, rich, well-endowed and as flawed as Truly. He went looking for one thing and got something entirely different. Isn't that how life goes most times. I loved his interactions with Truly, the guys on the block and the relationship with the children. I also loved how he handled his business when he felt his things were violated; as a person who loves gangster movies - he could get gangsta and did numerous times. I liked the integration of the other characters in their story that could possibly lead to future stories about them. Like Athena and Jamie, what happened or is happening with them or other family member. I agree that the story could've been shorter and there were some editing issues but, for me, it didn't make it less enjoyable. If her future books will be this gritty and real with a true love story like this one, I will be a forever fan. This was a very good start for her first widely, published book. I want more just like it.......

3 of 3 people found the following review helpful.
A BADD couple..oh yeah
By SGRho soror
My goodness..this is the BEST book I have read in 2016. TrulyHappy and Bannon Antonov are two of the baddest people I have ever read. Their meeting was as unconventional as one could dream of. Tru comes form the wrong side of the tracks and struggles everyday just to survive. She was dealt a hand that would have caused the average person to just throw in the towel. She is a natural fighter. The odds are heavily stacked against her, her children, her sister and her neighbors.

Bannon Antonov was born with a golden spoon in his mouth. His inheritance once he reaches the ripe old age of 30 is 400 Billion dollars +. He is an a born leader in his family. He is a mover and a shaker. He seems to have the midas touch, but his alter ego is a killer as vicious as he is successful.

What could these two have in common? They both think the other is drop dead gorgeous and they love good music, literature, dancing and sex with the other. Wow, what was supposed to be a one time thing leads to two children for Tru and Bannon.

If you like raw adventure, sensual love and a page turning read.. this is the book for you. At times the editing needed to be done, however, I was drawn in real deep and was on a mission to complete this story.

This is my first read of JanJan Untamed, but if she puts out another one...I am dead on it...
This books even has some helpful hints on how to keep your man from straying outside of a relationship...Tru is an expert on quite a few things in this book..Again a great read...Well done, well done..

3 of 3 people found the following review helpful.
Tru and Bannon are everything...dysfunctional but everything
By D. C. Coleman
This was like an old school Sidney Sheldon put in the ghetto and then injected with molly. LOVED it. This had me up reading until 5 am. Yeah, the second half could have used some tighter editing (I could feel that the author was pushing to get it all outoutoutoutOUT) but the story had me on the edge of my seat. The writer has a sharp voice, eye for detail, and ear for voices living in the 'hood that, with more polish, could really be great to follow. (Get this woman an editor!)
This is NOT a sweet romance. There are grown ass issues, grown ass decisions, grown ass situations, and that 'view from the bottom' is real, man. It made me flinch thinking about the neighborhood I grew up in and the women I used to know.
But Tru and Bannon are TIGHT. I have never read a square romance couple be down for a MMF hook up just for the heroine's birthday. That ish was amazing. I almost elbowed my sweet guy in his sleep to yell at him, 'Why can't you love me like Bannon loves Tru??' But I didn't. Because I'm not an abused ex-prostitute/addict/exotic dancer with 4 kids and he's not a billionaire/more than slightly psychopathic/married man with attachment and impulse control issues.

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Senin, 24 Januari 2011

[A165.Ebook] PDF Download Subject and Strategy: A Writer's Reader, by Paul Eschholz, Alfred Rosa

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Subject and Strategy: A Writer's Reader, by Paul Eschholz, Alfred Rosa

Subject & Strategy helps students write by offering engaging, teachable readings supported by time-tested pedagogy. Its mix of beloved classics and timely current readings provides exceptional models of writing. Its proven advice on writing and reading, innovative classroom exercises, and engaging writing assignments guide students to choose the rhetorical strategy that best suits their subject and then to use that strategy to achieve their writing purpose. Features include annotated student essays in each mode, extensive apparatus supporting every selection, and a “Writers on Writing” chapter that helps students see themselves as writers. And this classic reader is priced $15-30 less than similar competing readers.

  • Sales Rank: #227763 in Books
  • Published on: 2010-12-17
  • Format: Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.12" h x 1.07" w x 6.36" l, 1.80 pounds
  • Binding: Paperback
  • 784 pages

Review
"Subject and Strategy is written in clear, concise language, and the reading selections are interesting and timely and generate wonderful classroom discussions."

-- Patricia Jo Teel, Victor Valley College

About the Author
ALFRED ROSA and PAUL ESCHHOLZ are professors emeriti of English at the University of Vermont. They have directed statewide writing programs and conducted numerous workshops throughout the country on writing and the teaching of writing. Rosa and Eschholz have collaborated on a number of best-selling texts for Bedford/St. Martin's, including Models for Writers, Tenth Edition (2010); Outlooks and Insights: A Reader for College Writers, Fourth Edition (1995); with Virginia Clark, Language Awareness, Tenth Edition (2008); and, with Virginia Clark and Beth Simon, Language: Readings in Language and Culture, Seventh Edition (2007).�

Most helpful customer reviews

4 of 4 people found the following review helpful.
Subject & Strategy
By A. Weaver
I got this for an English 101 class. It has 13 or 14 chapters on different kinds of writing, like description, process analysis, compare and contrast, etc. To complement each section, about 5 essays by professional writers appear with study questions you help you get the most out of each essay, both in content and in studying the writing craft. Good book, if you can get a decent price on it.

2 of 2 people found the following review helpful.
Subject and Strategy: A Writer's Reader
By Jason Stefani
This book was very helpful for one of my English classes. It helped me with writing papers for said class and I may continue to use it in the future.

0 of 0 people found the following review helpful.
Subject and Strategy: A Writer's Reader
By Vickie Trogdon
I chose this rating because this book is very good for any student needing it. I bought this book for my daughter who is in high school and also taking college classes.

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Minggu, 23 Januari 2011

[X961.Ebook] Ebook Download American Women Didn't Get Fat in the 1950s: Diet Secrets From Slimmer Times, by Averyl Hill

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American Women Didn't Get Fat in the 1950s: Diet Secrets From Slimmer Times, by Averyl Hill

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American Women Didn't Get Fat in the 1950s: Diet Secrets From Slimmer Times, by Averyl Hill

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American Women Didn't Get Fat in the 1950s: Diet Secrets From Slimmer Times, by Averyl Hill

Have you ever noticed when looking at old photos, vintage media or perhaps from your personal recollections that women in the 1950s seemed much thinner than today?

Some key differences: 1950s: Women aged 20 - 39 years were, on average, thin. If you were fat your doc said: "You eat too much." Calorie consumption hit an all-time low. A 25” waist was a clothing size 10. High fructose corn syrup consumed: None.

Today: Women of all ages are, on average, overweight. Obesity is now a “disease.” Calorie consumption is at an all-time high. A 25” waist is closer to a clothing size “zero." High fructose corn syrup consumed: 76% of corn sweeteners.

Is it really true that American women didn’t get fat in the 1950s? Detailed gender-specific data wasn’t published during the 50s, but an early 1960s government sponsored survey revealed that women aged 20 - 29 were, on average, a little over thirty-four pounds lighter than women in the same age bracket today! Women aged 30 - 39 were about thirty pounds lighter! It's true that women are taller today than the 50s, but not enough to explain the gain. In 1960 the average American woman was 63.1." Today she is 63.8."

What did women know or practice back then that kept them immune from an obesity epidemic? Could it be a matter of simply not consuming high fructose corn syrup or fast food? Not so fast. The root of the problem is far more expansive!

In this ebook you will be given access to many of the 50s slimming secrets women knew. It reveals pre-BMI medical metrics for healthy weight and eating which were far more stringent and based upon medical studies instead of comparing people to a norm. Also included are vintage US government food recommendations and an examination of the psychological climate and marketing practices to women in the 50s. You’ll find suggestions for integrating “outdated” healthy practices and attitudes into your diet to combat and replace the toxic practices and processed foods prevalent today often mistaken for “progress.” This heavily researched ebook contains over seventy linked citations and scans of vintage source materials.

"Diet" literally means "the kinds of food that a person, animal, or community habitually eats," and by applying the 1950s diet to her own life author Averyl Hill lost sixteen pounds and four inches around her waist and has kept it off years later. She didn’t join a gym or spend money on branded, pre-packaged diet foods or pills, nor did she start wearing a string of pearls and heels while dusting her home. Going backwards can mean forward thinking!

Please note that this book does not contain recipes, nor is it a specific, prescribed diet plan. It gives you tools to help facilitate healthy choices about how you eat, move and think about food, weight-loss and overall fitness. Unlike fad weight loss diets today that haven't made us any slimmer, the 1950s diet worked for millions of American women-- a decade of hard evidence is hard to dispute-- and we can learn to adopt it again today!

About the Author
Averyl Hill’s training and internships at The University of Vermont, where she earned a Master of Science in Counselor Education, included treating addictions and eating disorders. She is outdated by design, lives in a mid-century time capsule house and has spent over a decade immersed in vintage books, articles and other media related to food, lifestyles, health, beauty, well being and diets. Her approach is cognitive-behavioral with the belief that healthy eating and living is a bio-psycho-social issue and that sometimes “outdated” principles and practices are wiser than those of today.

  • Sales Rank: #114535 in eBooks
  • Published on: 2013-08-30
  • Released on: 2013-08-30
  • Format: Kindle eBook

Most helpful customer reviews

20 of 20 people found the following review helpful.
Clear, to the point. THAT'S what is needed!
By A Customer
This book is an easy and clear read. Averyl does her homework. Her message might be lost in a sea of books of (eat this, not that) But she make clear lines about how we are responsibility on how much we put into our mouths. While this is an easy read to get through, I am going to re read it to highlight certain areas she states.

We all seems to be going backward in this day and age but I don't think that is a bad thing. In fact, we need to.

Counting calories DOES work. (have we gotten lazy?) I know I listening to the hype, but when I did this (counting calories) I was more careful about WHAT I ate and HOW much instead of looking at the fat content. "Fat will keep you full", as one french woman states. I look at empty calories as the real *killer*

I would heavily recommend this book along with French Women don't get Fat. I actually lost weight reading that book
Who really needs more than 4oz of dessert anyway?

Avery woke me back up to be responsible... for myself!! God bless this women. :o)

Averyl Hill's website... gems of wisdom!!!
snark freecookery. blogspot .com (when typing run all of this website together)

Thanks for reading!!!

12 of 12 people found the following review helpful.
It's NOT "just another diet".
By R-L
I purchased this e-book about 4 months ago. I came across the title and wondered what the difference was between how people ate in the 50s and how we eat now, and the difference that has created in the average weight of society from then to now. Is it really just a matter of eating too much? I found that hard to believe since I’ve spent most of my life NOT eating too much, dieting in an effort to keep my weight down, only to find myself regaining the weight, and several times dipping into the obese range. I’ve always eaten healthy for the most part, with some junk food thrown in here and there, but nothing that would explain why it was so difficult for me to lose weight permanently. So, needless to say, the idea of eating too much did not apply to me. Initially, the book seemed to be the same advice of eating less and moving more, which is frustrating, to say the least, for those of us who have done that, over and over, without lasting results. But, the more I read, the more I realized that was not the case, and it wasn't the take away message for me. Yes, that may be the answer for some people, but what about the rest of us? The more I read the book and blog, I began to see where I missed the mark in my efforts to lose weight and keep it off. At this point, let me share with you a conversation I had with my sister at that time, which had a huge impact on me, and helped to shed some much needed light on my dieting struggles vs. what is talked about in this book.

After purchasing this book, I was talking to my sister about it to see what her thoughts were about the differences then vs. today. My sister, who is older than me by a good bit, said she remembers our Grandma always "watching" her weight. She asked her once how it was that she didn't gain weight - she was petite her whole life; never had a problem with her weight. It turns out, she ate just as the book suggests. She didn't follow any crazy fad diets or restrict her calories to a crazy low level. She ate sensibly and healthy, and monitored how much she ate according to her weight. If her weight went up a bit, she would cut back her eating just SLIGHTLY, especially desserts, to get it back down. It was easy for her to overindulge in sweets/desserts without realizing it because she loved them. So, she had them, but would cut back on them if her weight started to go up. I guess that's how she knew if she was eating too many of them, by monitoring her weight. My Grandma had it right. It's a win/win doing it that way. Of course, the majority of the sweets/desserts she ate were homemade, as well as her meals. I think that's a good way to incorporate foods into your diet that you really love and don't want to do without.

After this conversation with my sister, and skimming through the book and blog again to solidify my revelation, I realized that the MAIN difference between what this book is saying and the dieting of today, is the approach. A lot of people seem to get confused by the author’s use of the word diet. She is using it as it was understood at the time, meaning, what a person ate. Today, diet refers to weight loss efforts. That would be called “reducing”. Knowing this is not a "diet" book, you'll understand why you don't/won't find recipes, meal plans, etc. Anyhow, like many others, I have followed the modern day concept of dieting…Atkins, WW, BFC, Paleo, Small Plate, 1200 Calorie Diet, Zig Zag, Low Fat, everything. You get the point. I thought, all along, that any of these diets could be “healthy”, I just needed to find which one worked for me, because, you know, everyone is different…Well, that may be true, but nothing worked for me – low carb, high carb, low fat, high fat, high protein, moderate protein. What else is there to try when you’ve tried it all, and still need to lose weight? Eating how my Grandma ate, the things that this book teaches, which brings me back to the difference of approach. Where dieting, or “lifestyle change” has you following rules, oftentimes too strict to stick with for a lifetime, and/or cutting calories lower than is comfortable or safe, eating this way is about eating common, everyday food, preferably homemade (I’m sure for those who are too busy to make home cooked meals, “watching” your weight can still help you stay on track – home cooked is just preferable for obvious reasons), and making SLIGHT adjustments in the amount you’re eating to keep the scale down. No need to do anything out of your normal routine, just make tiny adjustments along the way to keep your weight down. That is what real, sensible eating is; still eating foods you recognize and enjoy, no need for deprivation, no overcompensating restriction, or panic fasting days when you see the scale go up a few pounds. This is about calm, rational, realistic eating.

My Grandma was not a calorie counter, she simply adjusted her eating slightly, as needed. After a lifetime of following various dieting methods, and counting calories, that’s the one thing I won’t do according to the book. I hate counting calories at this point, so I won’t. But, what I have decided to do to monitor my weight loss, is to follow what my Grandma did. Although she never got to a place where she needed to lose a lot of weight, her method of “watching” her weight works for losing weight as well. Instead of counting calories, I eat according to my hunger, and “watch” my weight to make sure that I’m not eating too much to lose. If I gain, I know to cut back just a tiny bit on my food. I’ve lost several pounds already, and although it’s not a lot, that’s my goal. I’m aiming to lose no more than .5-1 pound a week. The goal is not to lose weight quickly, which is another dieting idea I have had to let go of because it is not sensible, or long lasting, it just slows down your metabolism as a result of not eating enough calories, as many doctors/nutritionists are beginning to realize. I would not be surprised if that’s a big reason for the dismal 95% failure rate of modern dieting. Patience with your weight loss is necessary with this approach, if you want long term results. Anyhow, losing weight slowly like this will take a lot more time, but my ultimate goal is to lose the weight and keep it off this time so that I don’t have to go through weight loss/regain torture anymore. Speaking of regain, if your metabolism is slow from current dieting, you may regain some of the weight you have lost before you start losing, as you likely have experienced in the past from previous dieting attempts. I just thought I'd point that out in case that happens to anybody. That's just the normal yo-yo pattern of dieting. Once you stop regaining, if that happens, the ongoing application of this method should see you start to lose weight again, hopefully for the last time. I was already at a point where I had regained the weight I previously lost when I found this book, so I'm not dealing with regaining/gaining at this point. Once I lose this weight, I will maintain my weight loss following this same method, and continue to “watch” my weight, as my Grandma did, to keep it off. The modern concept of dieting does not provide lasting results, and that’s an important difference. I’ll be sure to come back and give updates.

7 of 7 people found the following review helpful.
Do More Housework, Eat Less and Lose Weight
By willow99
I was inspired by this book to do two things: follow a stricter eating program AND do more housework. Hey, how can that be bad? Honestly this is a very interesting and well-researched look back to the 1950s when fat was fat and nobody wanted to be fat. Although there is no sample diet or eating plan, it's clear that 1950s women walked more, did more active work, and at a whole lot less than today's women. We could all learn from our mothers and grandmothers. Recommended!

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